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Discrimination (Pricing Tactic)

Blackblot   Product Management Expertise™No Dictionary Found
Charging different market segments with different prices for same product. There are several levels of discrimination: First Level – Price discrimination that is based on the ability to pay (charge per income). Second level – Price discrimination that is based on artificial obstacles (same price yet coupons, advance purchase, restricted use). Third level – Price discrimination that is based on external factors (gender, age, geography, or profession).
 
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