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Definition Of:

Ambush marketing

Management DictionaryManagement Dictionary
1 To tie a firm's name to its competitors advertising
"They are using ambush marketing by naming the stadium ..."
See: Title sponsor 

 

Management Dictionary INDEX:

List of Terms: Terms beginning with "A", Page 1

A B C D E F G H I J L M N O P Q R S T U V W Y
1

A: Page 1 of 1.

Accommodate concern...Accountability
Address
Aggressive quote
Ambush marketing
Anecdotal informati...
Arrows to fire
At some juncture
At this point
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